The short answer by blog size
| Traffic level | Best pick | What it requires |
|---|---|---|
| New blog, any size | Google AdSense | No traffic minimum; 18+, original content, access to the site's HTML |
| Any size, low payout threshold | Adsterra | No traffic minimum |
| Text-heavy blog, as an add-on | Infolinks | No numeric minimum; each site reviewed manually |
| 10K–80K pageviews a month | Monumetric Propel | WordPress or Blogger; 50%+ of traffic from the US, UK, Canada, or Australia; $99 one-time fee |
| 250,000+ monthly active users | Ezoic | For sites added after Feb 19, 2026; smaller sites can apply to Incubator |
Figures checked Oct 9, 2026.
How a blog moves up the ladder
A new blog can apply to Google AdSense or Adsterra on day one, because neither states a traffic minimum. Once the blog reaches 10K pageviews a month, Monumetric Propel opens up. Above 250,000 monthly active users, Ezoic is the network built for that scale.
Infolinks sits beside the ladder rather than on it. Its in-text and in-screen formats work as an add-on to a main network, and the site is reviewed by hand.
Traffic and platform rules to check first
- Monumetric Propel counts pageviews and visitor location. At least half of the traffic must come from the US, UK, Canada, or Australia.
- Ezoic lets publishers verify traffic by connecting Google Analytics during the application.
- Infolinks reviews every site and does not accept online gambling or illegal content.
Google AdSense
Best for: New and small sites
Google's ad program for websites asks for no minimum traffic. The checklist is short: an adult publisher, original content, and access to the site's HTML.
- Entry requirements
- No traffic minimum. Publishers must be 18+, have original content and access to the site's HTML.
- Ad formats
- Display, in-feed, in-article, multiplex, site search.
- Payouts
- $100 threshold; payment issued between the 21st and 26th of the month.
Verdict. The safest first network for a new site. Entry is open, the formats cover most layouts, and payments follow a fixed calendar, between the 21st and the 26th. The $100 threshold sits at the top of the range for website networks, so a very small site needs more earnings before its first payment.
Sources:Requirements ↗Ad units ↗Payment thresholds ↗Payment timing ↗
Adsterra
Best for: Small sites that want a fast, low-threshold first payout
Adsterra states no traffic minimum and leans on pop-under, social bar, native, direct link, and banner formats. Payments run twice a month, with thresholds from $5 depending on the method.
- Entry requirements
- No traffic minimum.
- Ad formats
- Popunder, Social Bar, Native Banners, Direct Link, Banners.
- Payouts
- Twice a month. Threshold $5 (Paxum, WM), $25 (PayPal, local banks in 40 countries), $1,000 (wire).
Verdict. The lowest threshold and the fastest payment cycle among the website networks. A $5 payout through Paxum or WM, or $25 through PayPal, puts a first payment within reach of a small site. Pop-under and social bar formats change how a page feels to visitors, so they need a check against the audience before launch.
Infolinks
Best for: Text-heavy sites that want in-text formats
Infolinks sells in-text and in-screen formats: InFold, InTop, InArticle, InFrame, InScreen, and InText. It states no numeric traffic minimum and reviews every site by hand.
- Entry requirements
- No numeric traffic minimum stated. Every site is reviewed manually; online gambling and illegal content are not accepted.
- Ad formats
- InFold, InTop, InArticle, InFrame, InScreen, InText.
- Payouts
- $50 (PayPal, eCheck, ACH) or $100 (wire); monthly, within 45 days after month end.
Verdict. A strong add-on for text-heavy sites, and a less obvious choice as the only network. The $50 threshold on PayPal, eCheck, and ACH is mid-range, and approval depends on a manual review. Online gambling and illegal content are not accepted.
Monumetric
Best for: Blogs with 10K–80K pageviews a month
The Propel program is aimed at blogs that have outgrown entry-level networks but are not yet large. It takes 10K–80K pageviews a month on WordPress or Blogger, with at least half of traffic from the US, UK, Canada, or Australia, for a one-time $99 fee.
- Entry requirements
- Propel: 10K–80K pageviews a month, WordPress or Blogger, 50%+ of traffic from the US, UK, Canada or Australia, $99 one-time fee.
- Ad formats
- Pre-bid video (VOLT), in-image and in-line ads, mobile dynamic ads, client-side header bidding wrapper.
- Payouts
- Net 60, $10 threshold, paid within the first 10 business days of the month.
Verdict. The natural step between AdSense and Ezoic for blogs with an audience in the US, UK, Canada, or Australia. The $10 threshold is low, but Net 60 terms mean a long gap between earning and payment. A site outside WordPress and Blogger does not meet the entry rules.
Ezoic
Best for: Established sites with 250K+ monthly users
Ezoic is built for audiences that are already large. Sites added after Feb 19, 2026 generally need 250,000+ monthly active users, and traffic can be verified by connecting Google Analytics. Smaller sites are pointed to the Incubator program.
- Entry requirements
- 250,000+ monthly active users for sites added after Feb 19, 2026. Incubator program for smaller sites.
- Ad formats
- In-content, sticky video, anchor, rewarded, interstitial.
- Payouts
- $20 threshold; monthly, from the 27th. Net 30 by default; Net 60 adds a 1.5% bonus, Net 90 adds 2.25%.
Verdict. The choice for established sites that have outgrown entry-level networks. The $20 threshold and a monthly payment from the 27th are publisher-friendly, and among the ten networks compared here only Ezoic lists a bonus for a later payment date: Net 60 adds 1.5%, Net 90 adds 2.25%. A site below the traffic bar is better served by Monumetric or AdSense first.
How bloggers get paid
- Adsterra: from $5 (Paxum, WM), twice a month.
- Monumetric: $10 threshold, Net 60.
- Ezoic: $20 threshold, monthly from the 27th.
- Infolinks: $50 (PayPal, eCheck, ACH), monthly.
- Google AdSense: $100 threshold, paid between the 21st and the 26th.
Adsterra has the quickest cycle, with two payments a month. Monumetric's Net 60 is the longest default wait of the five.
For the same networks next to the app options, see the best publisher ad network comparison.
Frequently asked questions
Can a new blog join an ad network?
Yes. Google AdSense and Adsterra state no traffic minimum, and Infolinks states no numeric one. AdSense asks for original content and access to the site's HTML.
Does the blogging platform matter?
For Monumetric Propel it does, because the program accepts WordPress or Blogger sites. The other networks in this guide do not state a platform requirement on the pages checked.
Which ad network is best for a small blog?
Google AdSense is the safest first choice, and Adsterra is the option for a low payout threshold, starting at $5 through Paxum or WM. Both state no traffic minimum.