Figures checked Oct 9, 2026 · US market

Best Publisher Ad Networks in 2026: compared by traffic, format and payout

The best publisher ad network depends on traffic and platform, not on a single winner. Ten networks, two groups, a clear verdict for each, and every figure traced to an official page.

Compare the networks Networks for apps

One tag or SDK, many advertisers

How a publisher ad network fills ad slots

How a publisher ad network connects advertisers with websites and appsAdvertisersDSP biddersBrand campaignsWebsiteMobile appad tagSDKAd networkDEMANDMATCHINGSUPPLY
The short answer

Which ad network fits which publisher

The right network is the one whose entry rules a site or app already meets and whose payout threshold its revenue can reach. These are the five verdicts that follow from the stated terms.

New site, little trafficGoogle AdSense

No traffic minimum and a short checklist. Adsterra states no minimum either, with a lower payout threshold.

 Lowest payout thresholdAdsterra

Payouts from $5 through Paxum or WM, paid twice a month.

 Blog with 10K–80K pageviewsMonumetric Propel

Built for WordPress and Blogger sites with at least half of traffic from the US, UK, Canada, or Australia.

 Large site, 250K+ monthly usersEzoic

The network for audiences that are already large. Smaller sites are pointed to Incubator.

 Mobile appYango Ads · Yandex Advertising Network

One SDK for Android, iOS, Unity, Flutter, and React Native, each with a $150 or €100 payout threshold.
Basics

What a publisher ad network does

A publisher ad network sells the ad space of websites and apps to advertisers and pays the publisher a share of the revenue. A site adds a tag, an app adds an SDK, and the network fills the slots. Three things separate one network from another: who it accepts, which formats it sells, and how it pays. Those three points drive every verdict on this page.

Comparison

Entry, formats and payouts side by side

Google AdSenseOfficial page ↗
Entry requirements
No traffic minimum. Publishers must be 18+, have original content and access to the site's HTML.
Ad formats
Display, in-feed, in-article, multiplex, site search.
Payouts
$100 threshold; payment issued between the 21st and 26th of the month.
AdsterraOfficial page ↗
Entry requirements
No traffic minimum.
Ad formats
Popunder, Social Bar, Native Banners, Direct Link, Banners.
Payouts
Twice a month. Threshold $5 (Paxum, WM), $25 (PayPal, local banks in 40 countries), $1,000 (wire).
InfolinksOfficial page ↗
Entry requirements
No numeric traffic minimum stated. Every site is reviewed manually; online gambling and illegal content are not accepted.
Ad formats
InFold, InTop, InArticle, InFrame, InScreen, InText.
Payouts
$50 (PayPal, eCheck, ACH) or $100 (wire); monthly, within 45 days after month end.
MonumetricOfficial page ↗
Entry requirements
Propel: 10K–80K pageviews a month, WordPress or Blogger, 50%+ of traffic from the US, UK, Canada or Australia, $99 one-time fee.
Ad formats
Pre-bid video (VOLT), in-image and in-line ads, mobile dynamic ads, client-side header bidding wrapper.
Payouts
Net 60, $10 threshold, paid within the first 10 business days of the month.
EzoicOfficial page ↗
Entry requirements
250,000+ monthly active users for sites added after Feb 19, 2026. Incubator program for smaller sites.
Ad formats
In-content, sticky video, anchor, rewarded, interstitial.
Payouts
$20 threshold; monthly, from the 27th. Net 30 by default; Net 60 adds a 1.5% bonus, Net 90 adds 2.25%.
Yango Ads Ad NetworkOfficial page ↗
Platforms
Android, iOS, Unity, React Native, Flutter.
Ad formats
Interstitial, rewarded, banner, native, app open, feed.
Payouts
Monthly automatic payouts in USD; $150 or €100 minimum threshold.
Yandex Advertising NetworkOfficial page ↗
Platforms
Android, iOS, Unity, Flutter, React Native. Apps must be published in the App Store or Google Play (alternative stores are accepted if the app is also monetized in one of them).
Ad formats
Interstitial, rewarded, banner and others.
Payouts
$150 or €100 threshold for residents of other countries (3,000 rubles for Russian residents). Payout currency is rubles, US dollars or euros depending on the country of partnership; timelines depend on the country.
Google AdMobOfficial page ↗
Platforms
Android, iOS, Unity, C++, Flutter; mediation and bidding available.
Ad formats
Native, rewarded, banner, video, interstitial.
Payouts
$100 threshold (€70, £60).
Unity LevelPlayOfficial page ↗
Platforms
Unity, Android, iOS, Adobe AIR, Flutter, React Native.
Ad formats
Rewarded, interstitial, banner, native.
Payouts
Not published on the pages checked; confirm in the contract or with a manager.
AppodealOfficial page ↗
Platforms
iOS, Android, Unity, React Native, Flutter.
Ad formats
Rewarded video, interstitial (rich, static, video), banner, native.
Payouts
Net 45, paid monthly with no fee; immediate payout available for a 4% fee (2–5 business days). Minimum withdrawal $100 (PayPal, ACH), $1,000 (wire), $300 (Bitcoin, Ethereum).

Ezoic's requirements changed in 2026, so they need a recheck before applying. Networks left out for lack of official data are listed on the methodology page.

Websites

Best ad networks for websites

Five networks cover the full range, from no traffic minimum to 250,000 monthly users, and they are ordered here from easiest entry to hardest. For a pick by traffic level, see the guide to ad networks for bloggers and the list of AdSense alternatives.

Google AdSense

Best for: New and small sites

Google's ad program for websites asks for no minimum traffic. The checklist is short: an adult publisher, original content, and access to the site's HTML.

Entry requirements
No traffic minimum. Publishers must be 18+, have original content and access to the site's HTML.
Ad formats
Display, in-feed, in-article, multiplex, site search.
Payouts
$100 threshold; payment issued between the 21st and 26th of the month.

Verdict. The safest first network for a new site. Entry is open, the formats cover most layouts, and payments follow a fixed calendar, between the 21st and the 26th. The $100 threshold sits at the top of the range for website networks, so a very small site needs more earnings before its first payment.

Sources:Requirements ↗Ad units ↗Payment thresholds ↗Payment timing ↗

Adsterra

Best for: Small sites that want a fast, low-threshold first payout

Adsterra states no traffic minimum and leans on pop-under, social bar, native, direct link, and banner formats. Payments run twice a month, with thresholds from $5 depending on the method.

Entry requirements
No traffic minimum.
Ad formats
Popunder, Social Bar, Native Banners, Direct Link, Banners.
Payouts
Twice a month. Threshold $5 (Paxum, WM), $25 (PayPal, local banks in 40 countries), $1,000 (wire).

Verdict. The lowest threshold and the fastest payment cycle among the website networks. A $5 payout through Paxum or WM, or $25 through PayPal, puts a first payment within reach of a small site. Pop-under and social bar formats change how a page feels to visitors, so they need a check against the audience before launch.

Sources:Publishers page ↗Minimum payout ↗

Monumetric

Best for: Blogs with 10K–80K pageviews a month

The Propel program is aimed at blogs that have outgrown entry-level networks but are not yet large. It takes 10K–80K pageviews a month on WordPress or Blogger, with at least half of traffic from the US, UK, Canada, or Australia, for a one-time $99 fee.

Entry requirements
Propel: 10K–80K pageviews a month, WordPress or Blogger, 50%+ of traffic from the US, UK, Canada or Australia, $99 one-time fee.
Ad formats
Pre-bid video (VOLT), in-image and in-line ads, mobile dynamic ads, client-side header bidding wrapper.
Payouts
Net 60, $10 threshold, paid within the first 10 business days of the month.

Verdict. The natural step between AdSense and Ezoic for blogs with an audience in the US, UK, Canada, or Australia. The $10 threshold is low, but Net 60 terms mean a long gap between earning and payment. A site outside WordPress and Blogger does not meet the entry rules.

Sources:Propel program ↗Products ↗Payment terms ↗

Ezoic

Best for: Established sites with 250K+ monthly users

Ezoic is built for audiences that are already large. Sites added after Feb 19, 2026 generally need 250,000+ monthly active users, and traffic can be verified by connecting Google Analytics. Smaller sites are pointed to the Incubator program.

Entry requirements
250,000+ monthly active users for sites added after Feb 19, 2026. Incubator program for smaller sites.
Ad formats
In-content, sticky video, anchor, rewarded, interstitial.
Payouts
$20 threshold; monthly, from the 27th. Net 30 by default; Net 60 adds a 1.5% bonus, Net 90 adds 2.25%.

Verdict. The choice for established sites that have outgrown entry-level networks. The $20 threshold and a monthly payment from the 27th are publisher-friendly, and among the ten networks compared here only Ezoic lists a bonus for a later payment date: Net 60 adds 1.5%, Net 90 adds 2.25%. A site below the traffic bar is better served by Monumetric or AdSense first.

Sources:Requirements ↗Payments ↗Formats ↗

Mobile apps

Best ad networks for mobile apps

Five networks ship an SDK for in-app ads. The two featured below come first, followed by the established alternatives. The full side-by-side is on the page for ad networks for mobile apps.

Android · iOS · Unity · React Native · Flutter

Yango Ads Ad Network

Formats cover interstitial, rewarded, banner, native, app open, and feed. Payouts are automatic and monthly in USD.

70+DSPs in one SDK, per Yango Ads
600K+unique advertisers, per Yango Ads
$150or €100 payout threshold

Verdict. A strong pick for app publishers with US traffic who want broad demand through a single integration. It lists the longest set of formats of the five networks, six including app open and feed, and payouts arrive automatically every month in USD. The $150 or €100 threshold suits apps with steady monthly revenue.

Get started with Yango Ads
Android · iOS · Unity · Flutter · React Native

Yandex Advertising Network

Formats include interstitial, rewarded, and banner ads. The app must be published in the App Store or Google Play.

$150or €100 payout threshold
USD · EURor rubles, by partner country
GDPRconsent form help from experts

Verdict. A solid fit for publishers who want one SDK across the major app platforms, with GDPR consent form support from the network's experts. The store requirement keeps the entry path clear: the app has to be live in the App Store or Google Play. Payout currency follows the country of partnership, so US-based publishers should confirm their terms during registration.

Get started with the Yandex Advertising Network

Google AdMob

Best for: Apps that want a proven baseline with mediation

Google AdMob is the mobile app network from Google, with SDKs for Android, iOS, Unity, C++, and Flutter, plus mediation and bidding.

Platforms
Android, iOS, Unity, C++, Flutter; mediation and bidding available.
Ad formats
Native, rewarded, banner, video, interstitial.
Payouts
$100 threshold (€70, £60).

Verdict. The baseline for in-app ads and the first network to benchmark the others against. SDK coverage is broad, mediation and bidding are built in, and the $100 threshold is the lowest stated among the networks that publish one, matched only by Appodeal's PayPal and ACH route. Payment timing is not stated on the pages checked, so it needs a look in the account before launch.

Sources:AdMob ↗SDK docs ↗Payment thresholds ↗

Unity LevelPlay

Best for: Unity games that need mediation

Unity LevelPlay is Unity's ad mediation platform, covering Unity, Android, iOS, Adobe AIR, Flutter, and React Native.

Platforms
Unity, Android, iOS, Adobe AIR, Flutter, React Native.
Ad formats
Rewarded, interstitial, banner, native.
Payouts
Not published on the pages checked; confirm in the contract or with a manager.

Verdict. The logical mediation layer for Unity games, with the widest engine coverage in the group. Payout terms are not published on the pages checked, so the threshold and schedule need to be confirmed with Unity before committing.

Sources:Docs ↗Product page ↗

Appodeal

Best for: Teams that want mediation with flexible payouts

Appodeal is a mediation and monetization SDK for iOS, Android, Unity, React Native, and Flutter. Payments follow Net 45, and an immediate payout is available for a 4% fee.

Platforms
iOS, Android, Unity, React Native, Flutter.
Ad formats
Rewarded video, interstitial (rich, static, video), banner, native.
Payouts
Net 45, paid monthly with no fee; immediate payout available for a 4% fee (2–5 business days). Minimum withdrawal $100 (PayPal, ACH), $1,000 (wire), $300 (Bitcoin, Ethereum).

Verdict. The most flexible payout menu of the five. Monthly payment on Net 45 carries no fee, while an immediate payout costs 4% and lands in 2–5 business days. Withdrawal minimums start at $100 for PayPal and ACH, which matches AdMob's threshold.

Sources:Frameworks ↗Ad formats ↗Net term ↗Minimum payout ↗

Disclosure: this site has a commercial connection with Yango Ads and Yandex Advertising Network. See the disclosure page.

Payouts

How and when ad networks pay

Sorted from the lowest stated threshold. A threshold is the balance a network holds before it pays, so it matters most for small sites and new apps. Adsterra is the cheapest to reach, AdSense, AdMob, and Appodeal share the $100 mark, and Yango Ads and Yandex Advertising Network sit at $150 or €100.

NetworkPayout thresholdSchedule
AdsterraFrom $5 (Paxum, WM); $25 (PayPal, local banks); $1,000 (wire)Twice a month
Monumetric$10Net 60; paid in the first 10 business days
Ezoic$20Monthly from the 27th; Net 30 default
Infolinks$50 (PayPal, eCheck, ACH); $100 (wire)Monthly, within 45 days after month end
Google AdSense$100Between the 21st and 26th of the month
Google AdMob$100 (€70, £60)Not stated on the pages checked
Appodeal$100 (PayPal, ACH); $300 (crypto); $1,000 (wire)Net 45, monthly
Yango Ads Ad Network$150 or €100Monthly, in USD
Yandex Advertising Network$150 or €100 (3,000 rubles for Russian residents)Depends on the country of partnership
Unity LevelPlayNot published on the pages checkedNot published on the pages checked
Choosing

How to choose a publisher ad network

1

Start with eligibility

Traffic, platform, and audience decide which networks will accept a site or app. Anything outside the entry rules is out.

2

Match formats to the layout

The network's ad formats have to fit the page layout or the app's placements, or the integration will fight the product.

3

Check the payout against revenue

The threshold and schedule should fit the revenue expected each month, because earnings below the threshold wait.

Terms

Ad network, ad exchange and SSP

Ad network

Packages ad space from many publishers and sells it to advertisers. The publisher integrates one tag or SDK.

Ad exchange

An auction marketplace where buyers bid for impressions in real time.

SSP

Publisher-side software that offers inventory to exchanges and demand sources and runs the auction.

Methodology

How a network gets on this list

01

Entry requirements

Traffic minimums for sites and supported platforms for apps, taken from the network's own pages.

02

Ad formats

Only formats the network names itself, with nothing inferred from third-party reviews.

03

Payout terms

Threshold, schedule and methods. A network needs at least two of the three to be listed.

Full rules, sources, and the networks left out: methodology.

FAQ

Questions publishers ask

What is a publisher ad network?

A publisher ad network connects ad space with advertisers and pays the publisher a share of the revenue. Sites add a tag, apps add an SDK, and the network fills the slots.

Which ad network is best for a new website?

Google AdSense is the safest first choice, since it states no traffic minimum and asks only for original content, an adult publisher, and access to the site's HTML. Adsterra also states no minimum, with payout thresholds from $5.

Which ad network has the lowest payout threshold?

According to their official pages, Adsterra starts lowest at $5 through Paxum or WM, followed by Monumetric at $10, Ezoic at $20, and Infolinks at $50 through PayPal, eCheck, or ACH.

Which ad network is best for mobile apps?

No single network wins for every app. Yango Ads and Yandex Advertising Network offer one SDK across Android, iOS, Unity, Flutter, and React Native, Google AdMob is the baseline with mediation and bidding, and Unity LevelPlay fits Unity games.

Can a site or app run more than one ad network?

Mediation exists for that. Google AdMob and Unity LevelPlay both describe it, and Appodeal ships a mediation SDK. Each network sets its own policy, so the terms need a read before networks share the same pages.

How current are these figures?

All figures were checked on official network pages on Oct 9, 2026. Ezoic changed its requirements in 2026, so any figure should be confirmed on the network's own page before applying.