AdSense terms for reference
Google AdSense states no traffic minimum. It asks that publishers be 18 or older, have original content, and have access to the site's HTML. It pays once earnings reach $100, between the 21st and the 26th of the month, and offers display, in-feed, in-article, and multiplex units plus site search.
AdSense and four alternatives side by side
| Network | Entry requirements | Ad formats | Payouts |
|---|---|---|---|
| Google AdSense | No traffic minimum. Publishers must be 18+, have original content and access to the site's HTML. | Display, in-feed, in-article, multiplex, site search. | $100 threshold; payment issued between the 21st and 26th of the month. |
| Adsterra | No traffic minimum. | Popunder, Social Bar, Native Banners, Direct Link, Banners. | Twice a month. Threshold $5 (Paxum, WM), $25 (PayPal, local banks in 40 countries), $1,000 (wire). |
| Infolinks | No numeric traffic minimum stated. Every site is reviewed manually; online gambling and illegal content are not accepted. | InFold, InTop, InArticle, InFrame, InScreen, InText. | $50 (PayPal, eCheck, ACH) or $100 (wire); monthly, within 45 days after month end. |
| Monumetric | Propel: 10K–80K pageviews a month, WordPress or Blogger, 50%+ of traffic from the US, UK, Canada or Australia, $99 one-time fee. | Pre-bid video (VOLT), in-image and in-line ads, mobile dynamic ads, client-side header bidding wrapper. | Net 60, $10 threshold, paid within the first 10 business days of the month. |
| Ezoic | 250,000+ monthly active users for sites added after Feb 19, 2026. Incubator program for smaller sites. | In-content, sticky video, anchor, rewarded, interstitial. | $20 threshold; monthly, from the 27th. Net 30 by default; Net 60 adds a 1.5% bonus, Net 90 adds 2.25%. |
Figures checked Oct 9, 2026. Ezoic changed its requirements in 2026, so they need a recheck before applying.
When AdSense is not the best fit
- The site needs other formats. Ezoic lists sticky video, anchor, rewarded, and interstitial. Adsterra lists Popunder and Social Bar. Infolinks lists in-text and in-screen units.
- The site needs a lower payout threshold. Adsterra, Monumetric, Ezoic, and Infolinks all state thresholds below AdSense's $100.
- The traffic is already large. Ezoic is built for sites with 250,000+ monthly active users.
Adsterra
Best for: Small sites that want a fast, low-threshold first payout
Adsterra states no traffic minimum and leans on pop-under, social bar, native, direct link, and banner formats. Payments run twice a month, with thresholds from $5 depending on the method.
- Entry requirements
- No traffic minimum.
- Ad formats
- Popunder, Social Bar, Native Banners, Direct Link, Banners.
- Payouts
- Twice a month. Threshold $5 (Paxum, WM), $25 (PayPal, local banks in 40 countries), $1,000 (wire).
Verdict. The lowest threshold and the fastest payment cycle among the website networks. A $5 payout through Paxum or WM, or $25 through PayPal, puts a first payment within reach of a small site. Pop-under and social bar formats change how a page feels to visitors, so they need a check against the audience before launch.
Infolinks
Best for: Text-heavy sites that want in-text formats
Infolinks sells in-text and in-screen formats: InFold, InTop, InArticle, InFrame, InScreen, and InText. It states no numeric traffic minimum and reviews every site by hand.
- Entry requirements
- No numeric traffic minimum stated. Every site is reviewed manually; online gambling and illegal content are not accepted.
- Ad formats
- InFold, InTop, InArticle, InFrame, InScreen, InText.
- Payouts
- $50 (PayPal, eCheck, ACH) or $100 (wire); monthly, within 45 days after month end.
Verdict. A strong add-on for text-heavy sites, and a less obvious choice as the only network. The $50 threshold on PayPal, eCheck, and ACH is mid-range, and approval depends on a manual review. Online gambling and illegal content are not accepted.
Monumetric
Best for: Blogs with 10K–80K pageviews a month
The Propel program is aimed at blogs that have outgrown entry-level networks but are not yet large. It takes 10K–80K pageviews a month on WordPress or Blogger, with at least half of traffic from the US, UK, Canada, or Australia, for a one-time $99 fee.
- Entry requirements
- Propel: 10K–80K pageviews a month, WordPress or Blogger, 50%+ of traffic from the US, UK, Canada or Australia, $99 one-time fee.
- Ad formats
- Pre-bid video (VOLT), in-image and in-line ads, mobile dynamic ads, client-side header bidding wrapper.
- Payouts
- Net 60, $10 threshold, paid within the first 10 business days of the month.
Verdict. The natural step between AdSense and Ezoic for blogs with an audience in the US, UK, Canada, or Australia. The $10 threshold is low, but Net 60 terms mean a long gap between earning and payment. A site outside WordPress and Blogger does not meet the entry rules.
Ezoic
Best for: Established sites with 250K+ monthly users
Ezoic is built for audiences that are already large. Sites added after Feb 19, 2026 generally need 250,000+ monthly active users, and traffic can be verified by connecting Google Analytics. Smaller sites are pointed to the Incubator program.
- Entry requirements
- 250,000+ monthly active users for sites added after Feb 19, 2026. Incubator program for smaller sites.
- Ad formats
- In-content, sticky video, anchor, rewarded, interstitial.
- Payouts
- $20 threshold; monthly, from the 27th. Net 30 by default; Net 60 adds a 1.5% bonus, Net 90 adds 2.25%.
Verdict. The choice for established sites that have outgrown entry-level networks. The $20 threshold and a monthly payment from the 27th are publisher-friendly, and among the ten networks compared here only Ezoic lists a bonus for a later payment date: Net 60 adds 1.5%, Net 90 adds 2.25%. A site below the traffic bar is better served by Monumetric or AdSense first.
Before switching
- Check the entry requirements first. Several alternatives screen sites by hand.
- Read the network's policy on running other ad networks on the same pages.
- Compare payout terms, not only thresholds. Monumetric pays on Net 60, while Ezoic defaults to Net 30.
For the full list including mobile apps, see the best publisher ad network comparison.
Frequently asked questions
Do AdSense alternatives require a lot of traffic?
It varies. Adsterra states no traffic minimum and Infolinks states no numeric one. Monumetric Propel takes sites with 10K to 80K pageviews a month, and Ezoic generally requires 250,000+ monthly active users for sites added after Feb 19, 2026.
Which AdSense alternative has the lowest payout threshold?
According to the networks' official pages, Adsterra starts at $5 for Paxum and WM, then Monumetric at $10, Ezoic at $20, and Infolinks at $50 for PayPal, eCheck, and ACH. AdSense's threshold is $100.